workplace discrimination

One of the most important aspects to keep in mind during the assessment of crises, and the avoidance or minimization of their impact, is the immediate and ongoing impact on the organization's reputation. Decisionmakers can make choices that benefit all stakeholders (at a high cost, though) and often enhance the organizations reputational capital or shorten the period of diminishment.

Texaco's discrimination against black worders ended up costing a $300 million fine and lost respect.

Texaco's response included six steps including visits by senior exectuives to company locations to apologize to employees, expansion of its Diversity club, and a renewed emphasis on company core values. Offending employees were cut off. (Good!)

But why did Lundwall say if he could do it all over again, he would "slip quietly into the night with his benefits and let the system stay as screwed up as it is"? This is why we need to protect our whistleblowers.